Who we are
Practical change.
Connected thinking.
Keystone53 brings together business and technology experience to help privately owned businesses show up better, connect with customers and work smarter.
Two senior directors. No platform ties. No junior handoff.
Both sides of the business
What customers see.
What makes it work.
A better presence matters. So does what happens after somebody enquires, buys or joins.
Keystone53 understands the connection between brand, content and customer experience—and the people, processes and technology delivering that experience.
The team can take care of a defined project or help with a bigger question. Advice, scope and the next steps are shaped around what the business actually needs.
Director
Yvette Dugina
Yvette combines senior marketing technology and business change experience with hands-on brand, content and communications capability. Her career spans more than 25 years across retail, sport, financial services, manufacturing and local government.
At Cotton On Group, she led marketing technology transformation, helping marketing teams improve how they plan, create and deliver content. Her work at Tennis Australia covered digital experience and platform delivery; through Publicis Sapient, she supported Suncorp’s marketing technology adoption.
She translates business goals into a clear brief, shapes brand and communications direction, and coordinates creative and technical contributors through delivery and change.
This experience underpins Keystone53’s Content & Social, Websites & Digital Presence, Business & Technology and Blueprint engagements.
Selected career experience
Cotton On Group · Marketing technology programme lead
Developed the business case and investment roadmap, redesigned marketing and creative operations, and led Workfront, Fusion and AEM Assets delivery, commercial negotiations and adoption. Cotton On was a 2024 Adobe Experience Maker Awards finalist in The Conductor category.
Tennis Australia · Through Anchora
Led discovery and mobilisation for the AEM implementation: requirements, MVP scope, governance, delivery priorities, commercial arrangements and the path into implementation.
Suncorp · Through Publicis Sapient
Led the organisational enablement workstream for the marketing transformation. This included role and process impacts, training, UAT support, knowledge resources and adoption of Workfront, Fusion and AEM Assets.
Britax Childcare · Enterprise applications leadership across APAC
Held strategy, budget and delivery accountability. Shaped the applications roadmap around the move from local manufacturing to China-based sourcing and third-party logistics.
Earlier operational leadership
Customer service, sales support and logistics experience across Independent Distillers, Independent Liquor Group, Bonlac Foods and Bristol Myers Squibb. Helped establish national customer service and distribution capability and led ERP-supported changes across sales, service and logistics.
Public-sector experience · Professional background
At the City of Port Phillip, established continuous improvement and project delivery capability and held portfolio governance and investment responsibilities. Served as Business Lead and ICT governance representative for the $24 million Customer Experience Program.
At Maribyrnong City Council, led assessment, the business case, platform selection, Freshservice implementation, service-process redesign and adoption.
Professional development
- Advanced Diploma of Marketing · NMIT
- AgilePM® Practitioner · APMG International
Community work · Volunteering
Brand, content and communications at Maribyrnong Park Football Club. See the work
Director
Epari Bipin Rao
Bipin turns business needs into technology choices that can work in practice.
He brings more than 20 years across technology, digital platforms, enterprise architecture, AI and transformation, working with more than 25 organisations across multiple industries.
His experience includes Cotton On Group, Tennis Australia and NAB. He understands how platforms, information and integrations fit together—and where complexity can be reduced.
Bipin helps businesses assess what they already own, what should connect, what can be improved and where new technology is justified. He brings architectural judgement and delivery experience to the decisions, with a focus on customer experience, operations and business performance.
This experience underpins Keystone53’s systems advice, website delivery, implementation support and Blueprint work.
Selected areas of accountability
- Digital platform architecture and delivery across AEM and Sitecore.
- Implementation, upgrades, migrations and integration planning.
- Enterprise architecture and technology investment direction.
- AI opportunities considered alongside information, workflows and existing tools.
- Technical and vendor oversight through delivery.
Experience includes financial services, retail and sport, alongside work with WorkCover Queensland.
Organisations the directors have worked with across their careers
Experience that travels
well beyond one industry.
Retail, financial services, manufacturing, sport and service delivery. These marks represent career experience, including roles delivered through consulting and implementation partners.
A good place to start
Put experienced people in the room.
Tell Keystone53 what needs attention. The right starting point may be a specific project, regular support or a broader review.